Optimus One Shot Contest Spot "Done" Wins Chicago/Midwest Emmy
"Done" wins Emmy for "Outstanding Achievement for Announcements/Campaigns – Single Commercial Announcement or Campaign"
PRESS RELEASE - CHICAGO, Nov. 10, 2009
Leading production and post production house Optimus today announced that “Done,” the TV commercial based on the winning script from the Optimus “One Shot” contest, was awarded an Emmy by the Chicago/Midwest chapter of the National Academy of Television Arts & Sciences (NATAS). “Done,” produced by both Optimus EP/Managing Director Gretchen Praeger and ONE at Optimus EP/Managing Director John Noble, won in the “Outstanding Achievement for Announcements/Campaigns – Single Commercial Announcement or Campaign” category. The winner was announced on Saturday, Nov. 7 at the Chicago/Midwest Emmy Awards ceremony at the Park West in Chicago.
“We’re thrilled and honored to be recognized by the Chicago/Midwest chapter of the NATAS, especially for the first annual ‘One Shot’ contest spot,” said Optimus President Tom Duff. “The win is a testament to the top-notch young creative talent in the Chicago community and to the awesome team at Optimus and our in-house production arm, ONE at Optimus, which worked together to produce the spot start-to-finish.”
ONE at Optimus Director Alex Anderson and Optimus Editor Randy Palmer led the team to develop “Done,” which was based on a script written by Chicago creatives Jane Ackerson and Nate DeLeon. The spot was created with the challenge of “capturing the feeling and/or act of being done.” Conspicuously devoid of any product, the script was then executed by an Optimus, whose job is to finish commercials – making them “done.”
The Optimus “One Shot” contest is staged annually in partnership with Optimus’ brand marketing agency, Scott & Victor, LLC. It serves a rallying call to the Chicago advertising community to showcase genuine creativity and generate excitement about Chicago as a creative environment.
CLICK HERE to view the spot.
For more information, visit www.optimus.com.