SHOOT Magazine fetes AICE Show winners

SHOOT Magazine - 5/18/2007, by Robert Goldrich

Three editors--Carlos Lowenstein of Cutters, Chicago and Los Angeles, Neil Gust of Outside Editorial, New York, and Kirk Baxter of Rock Paper Scissors, Los Angeles--each won a pair of honors during the Association of Independent Creative Editors (AICE) Awards gala held last night (5/17) at the Navy Pier in Chicago.

Lowenstein scored in the Dialogue and Best of Chicago categories for Hallmark's "Taxi" out of Leo Burnett USA, Chicago, directed by James Gartner of bicoastal GARTNER.

Gust topped the Montage and Best of New York categories for Ford Motor Company's "XKR Launch" for Euro RSCG Worldwide, New York. The spot consisted of lifestyle footage directed by Michel Comte and car footage helmed by Gary Holder. Production companies on the job were Tangerine Films in the U.K. working in conjunction with Palma Pictures in Mallorca, Spain, and stateside Commercial Vehicles in tandem with The Box Films, Milan.

Meanwhile Baxter's two AICE Awards were for separate commercials. He cut Levi's "News Story"--directed by Frank Budgen of bicoastal Anonymous Content and London's Gorgeous Enterprises for Bartle Bogle Hegarty, New York--which took AICE's Storytelling category. And Baxter edited Microsoft's "Standoff" which won the Best of Los Angeles honor. "Standoff" was directed by Tim Godsall of Biscuit Filmworks, Los Angeles, for McCann Erickson, San Francisco. Deja vu

Perennial AICE Award winner Chris Franklin of Big Sky Editorial, New York, again gained recognition this year, topping the Visual Effects category with American Express' "Animals" via Ogilvy & Mather, New York. Bryan Buckley of bicoastal/international Hungry Man was the director.

Garnering the award in the Comedy category was editor Jake Jacobsen of Crew Cuts, New York, for Dairy Queen's "Carry On" out of Grey Worldwide, New York. Live-action director was Baker Smith of harvest, Santa Monica, while the tabletop helmer was Michael Somoroff of MacGuffin Films, New York.

National campaign honors went to editor Rick Russell of Final Cut LA for Sony PlayStation's "Baby," "Egg" and "Rubik" directed by Rupert Sanders of bicoastal/international MJZ for TBWA\Chiat\Day, Los Angeles.

The Music/Sound category winner was editor Tim Hardy of bicoastal Cut+Run for 118 118's "Team Viral" directed by Nick Jones of Rogue Films, London, for agency Meme Digital, London.

Topping Public Service was editor Lawrence Young of Cosmo Street, New York, for the American Legacy Foundation's "Hospital Beds" directed by Chris Smith of bicoastal Smuggler for Arnold Worldwide, Boston, and Crispin Porter+Bogusky, Miami.

Taking the Local Spot honor was editor Charly Bender of Homestead Editorial, New York, for the Full Frame Film Festival's "March of the Penguins" directed by Kevin Donovan via Form, Los Angeles, for agency McKinney, Raleigh, N.C.

And there was a tie in the Spec Spot category between editors Rick Lobo of Cake, Santa Monica, and Michelle Czukar of Panic & Bob Editing. The latter's win came for adidas' "Four Minute Mile" directed by Jerry Brown of Sticks+Stones, Los Angeles. And Lobo won on the strength of Payday candy bar's "Time Machine" directed by the mono-monikered Rosey, based on a concept from Wieden+Kennedy, New York.

Best Of....

For the second consecutive year the AICE competition bestowed awards upon the best work from individual AICE chapters (Boston, Chicago, Dallas, Detroit, Los Angeles, New York, San Francisco and Toronto--the exception being Minneapolis from which there were no Best-of category entrants this year). The Best of Chapter honors help gain recognition for worthwhile commercials that might otherwise slip below the radar. It's part of an inclusiveness initiative to extend the award show's reach well beyond the big-ticket spots that gain national notoriety.

Besides the aforementioned Best of Los Angeles, New York and Chicago winners, the "Best-of" lineup of honorees also included:
· Barry Moross of Panache Editorial took earned Best of Boston distinction for McDonald's "Censor" from Arnold Worldwide, Boston, and directed by Christian Hoagland of Redtree Productions, Boston.
· Quan Tran of Willow Street Editorial, Dallas, took Best of Dallas honors for Bell Helicopter's "Yellow Ribbons" directed by Jeff Bednarz of Directorz, Dallas, for TM Advertising, Dallas.
· Richard Smith of Mad River Post, Detroit, was the Best of Detroit winner for Spike TV's "Holdup" directed by Greg Popp of bicoastal Supply and Demand for Arnold Worldwide, New York.
· Jim Farber of Phoenix Editorial & Design, San Francisco, won the Best of San Francisco category for HBO Video's "Beep" directed by the Peter Martin team of harvest, Santa Monica, for Venables, Bell & Partners, San Francisco.
· And Best of Toronto went to editor Mark Morton of School, Toronto, for Pepsi Canada's "Sticks" directed by Gregor Nicholas via Imported Artists, Toronto, for Downtown Partners, Toronto.
   
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